Marketing Research In Ireland - Theory and Practice - 3rd Edition
Over twenty new, extensive case studies, with teaching notes, capturing contemporary issues and topics.
Extended coverage of secondary sources of data, online research, and qualitative data analysis.
Refreshed examples, facts and figures representing both Irish and international best practices.
Exercises, assignments, diagrams and illustrations to facilitate active student learning.
Suitable for students on undergraduate, postgraduate and professional courses.
Updated support material for lecturers including PowerPoint slides, and case study teaching notes, will be available at www.gillmacmillan.ie/lecturers.